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blog.andrewgrill.com - thoughts on mobile advertising, mobile location, local search and social networking

click here to contact AndrewAbout the Author: Based in London, Andrew Grill is an experienced Telecoms Senior Executive with a specific focus on mobile advertising, mobile location and local search. The views expressed here are my own. Find out more at andrewgrill.com

11 May 08: PLEASE NOTE THAT THIS BLOG HAS MOVED

Please visit andrewgrill.com/blog

View Article  London Calling: new name, new look, new location but still providing great commentary on mobile advertising, location and social networking

London Calling: new name, new look, new location but still providing great commentary on mobile advertising, location and social networking. This blog is on the move to a new home with a new look and feel - visit www.andrewgrill.com/blog from your desktop or mobile (the new site is converted automatically into mobile friendly code when viewed from a mobile.   more »

View Article  Mobile application of the week: Nokia Headlines - and a new mobile advertising channel for Nokia
My morning commute has been made a little more pleasant with the introduction of a new piece of Nokia software from their beta labs - Nokia Headlines. If you're like me and your morning newspaper of choice is a broadsheet like the Financial Times, or the Daily Telegraph, then you will know how difficult these papers are to read on public transport due to their large format size.  Thanks to a new release from Nokia labs, this is a thing of the past.

The Headlines team have secured deals with major brand publishers like the New York Times, International Herald Tribune, the Sydney Morning Herald in Sydney and the Sun in London.   more »

View Article  Carnival of the Mobilists 122 is over at Xellular Identity

Carnival of the Mobilists 122 is over at Xellular Identity

This week's Carnival is full of news and views on all things mobile and is hosted by Xen Mendelsohn from Flixwagon over at Xellular Identity.

I've been testing Flixwagon for a few weeks now, look out for a review on the site here soon.   more »

View Article  Mobile advertising - walking the talk
Many people are writing about mobile advertising- who's getting it right, who will win and what the forecasts for 20XX will be - but are these people also using mobile advertising? In this post, I want to highlight the difference in the mobile advertising industry between those who do and those who talk about doing.   more »
View Article  Flashback to the dotcom era circa 1999 - what has really changed?
I found this scan of a full page magazine still in my website image files, and thought I would publish it to show while things have changed, in some cases they have stayed the same. This was a full page house ad that appeared in the "Business Review Weekly" in Australia in 1999.

The headline boasts "Positions Vacant: Team Leader for exciting new e-business.  Successful applicant should be disloyal, break rules, resent authority, ignore punctuality, and flout dress codes. CBD, $150K + options".

It was designed to promote the BRW as a place to read all about the new economy. Back then I was earning $A150K and I was working in the dotcom area of Telstra called Telstra.com. Dress of the day was "dotcom casual", and we had expensive A grade office accommodation in the heart of the Sydney Central Business District (CBD) - exciting times!   more »

View Article  Mobile advertising in Australia

I've just come across an excellent article by Emily Freeman (a subscriber to this blog) on mobile advertising in Australia. As an antipodean (and recently described as one of the "Antiopdean mobile mafia" living in London), I was keen to hear how mobile advertising is being adopted in my old home.   more »

View Article  Carnival of the mobilists 121 is hosted this week at 3-Lib
This week the carnival looks at a range of mobile issues from mobile web site performance, top 10 mobile sites, mobile mash-ups from Nokia, mobile payments, QR codes, mobile TV and a piece from this blog about Blyk's use of "relevancy and dialogue" that has helped propel them to their 100,000th user.   more »
View Article  Blyk hits the big time with 100,000 users - what are they doing right? Relevancy and dialogue play a key part.
I noticed today in the Daily Telegraph and also the Financial Times here in London that Blyk has reached a milestone of 100,000 users five months ahead of schedule.

Blyk has an interesting business model and target segment, 16-24 year olds who receive 43 minutes and 217 texts free per month in return for consenting to receive targeted advertising on their mobile.   more »
View Article  Carnival of the mobilists 120 is up at skydeck.com/blog
This week's instalment of the carnival is bursting with mobile news and views. Head over to skydeck where you can read posts from Sascha Konietzke from funkfeuer, Krisse from All About Symbian, Ajit from Open Gardens, John Puterbaugh from Nellymoser, Matt Davies from Taptu, Igor Faletski from mobscure, Jamie Wells at mobilestance, Peggy Salz from MSearch Groove, James Cooper of mjelly, Dennis at WAP Review, Ray at Money Blue Book, Bena Roberts from GoMo News, Barbara Ballard at Little Springs Design, and yours truly.   more »
View Article  The geography of power - how communication has become a global currency and what it means for mobile advertising
I found a fascinating article in a recent edition of Newsweek called Emotional Connections. The article describes an installation at the New York Museum of Modern Art called New York Talk Exchange. Here, MIT have been provided with real time phone records   more »