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blog.andrewgrill.com - thoughts on mobile advertising, mobile location, local search and social networking

click here to contact AndrewAbout the Author: Based in London, Andrew Grill is an experienced Telecoms Senior Executive with a specific focus on mobile advertising, mobile location and local search. The views expressed here are my own. Find out more at andrewgrill.com

11 May 08: PLEASE NOTE THAT THIS BLOG HAS MOVED

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View Article  Carnival of the Mobilists 117 is up at mobilestance.com
This week's Carnival of the Mobilists is hosted over at Jamie Well's excellent Mobilestance website.  Here you can read the freshest posts from around the mobile world about everything from games, website design, QR codes, how mobile social network meets crowd powered media right through to the case for banning mobiles in schools.  Click on over to mobilestance.com for this week's carnival.
View Article  Location based social network applications roundup and review
When not doing my day job, or spending time with my family, I have been looking at a range of new and developing location based social network applications designed for the mobile. A summary of each one is presented below with links to their websites. What I have seen in the first few months of the year is a rapid rise in the number of location aware or location enabled mobile social networking applications   more »
View Article  Mobile social networking meets crowd powered media
I have been writing a lot about mobile social networking lately, and over the past 2 days have experienced the power of it first hand. This post is a summary of how a few reasonably low resolution pictures of the new Heathrow Terminal 5 on opening day ended up on a new social media website, Now Public.    more »
View Article  I survived opening day of Heathrow Terminal 5 - but there is still no mobile coverage on Heathrow Express into T5
The UK's latest jewel in the crown, the new London Heathrow Terminal 5 building was opened for business on Thursday 27th March 2008. As you will all know by now, the opening day turned into a complete mess. When I learned that my flight back from Moscow would arrive at the new T5 on Thursday evening, I was quite excited to think I might be one of the first to use this new terminal.   more »
View Article  Is the GPS party about to end? Report points to SiRF job cuts and asks what has changed in the GPS world
Over at Gigaom, a story about SiRF Technologies laying off workers has started a discussion around "the end of the GPS party". Read the full article here Quoting from Gigaom "SiRF Technology (SIRF), a San Jose, Calif.-based maker of GPS chips, this morning said it was cutting jobs and trying to restructure its business due to softening consumer demand. Already the worst performing tech stock for the year, shares of SiRF nosedived in early trading this morning.   more »
View Article  Carnival of the Mobilists #116
Carnival of the mobilists #116 is ready for reading over at Situational Marketing where you can once again read the best of the mobile blogs from around the globe.  If you're into wireless then you can't miss the carnival of the mobilists each week.
View Article  Will the rise of mobile social networking be the catalyst to drive location based services?
With the increase in the launch of mobile versions of social networking sites it got me thinking about the link between the PC version of a site and the mobile equivalent, and the desire for those people using social networking sites to take the experience with them when they are mobile. Perhaps the link between web based and mobile applications will drive new location service revenues and applications in 2008?   more »
View Article  What exactly is a "frenemy" - Sir Martin Sorrell, chief executive of WPP thinks Google is one

Wikipedia describes a Frenemy as portmanteau of friend and enemy which can refer to either an enemy disguised as a friend or to a partner that is simultaneously a competitor. In an article in today's Financial times by Andrew Edgecliffe-Johnson  titled "Advertisers welcome prospect of stronger rival to Google", Sir Martin describes Google as a Frenemy and argues that a Microsoft-Yahoo! tie-up would be good for the advertising industry.

Is Google a Frenemy? Comments welcome below.

View Article  Mobile application of the week - Momail

I came across this site by accident while searching for something else.  Always interested in trying out new applications, I visited www.momail.org, chose my country and operator and within 2 minutes I had a mobile email account - with push email for free!

Try it - they have made both the installation, web based interface and the whole process so easy.  There is even an email aggregation feature, and a dynamic reply feature so replies come from the account they were sent to.

The simplicity is your mobile number becomes your email address eg 07979123456@momail.co.uk

Couldn't be simpler.  They have just received some serious funding and I predict these guys will become "the hotmail of mobile". Read more about momail here.

View Article  First look at Fire Eagle - the Yahoo! location aware service
A few weeks ago I read about the new Yahoo! location initiative called Fire Eagle. Being a practitioner in the Location industry, I rushed to the site, only to find I needed an invitation. Luckily David Recordon from sixapart (movable type) was kind enough to send me one. For those of you trying to get an invitation for yourself, my advice is to wait until there are a few more applications to try. At the moment, many things are "coming soon". Quoting from the public front page, the site says "Fire Eagle is the secure and stylish way to share your location with sites and services online while giving you unprecedented control over your data and privacy. We’re here to make the whole web respond to your location and help you to discover more about the world around you."   more »